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Agency Web Analytics Services
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“Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” – Web Analytics Association
Our Web Analytics services, controlled by our Digital Media Technology Department, provide an establishment, monitoring and reporting of the impact of your media campaigns as they relate to your Website usage. Within Web Analytics, we help our clients:
- Identify and utilize the most effective Web Analytics packages on an individual basis or in conjunction with one another*. We help our clients understand the cost/benefit analysis of free utilities such as Google Analytics vs. paid Web Analytics solutions such as CoreMetrics, Omniture’s SiteCatalyst, WebTrends, or ClickTracks.
- Visualize and understand the flow of traffic throughout their website
- Develop custom dashboards for instant and historical website performance analysis such as:
- Click density analysis – assisting in the understanding of which calls-to-action drive the highest acquisition
- Click path analysis – delivering insight into how users navigate your website
- Most popular entry and exit pages – helping to identify the most efficient pages for online conversion
- Drop-off rate per page or per campaign – aiding in the understanding of the most effective Web traffic driving tactics
- Geographic traffic analysis – identifying pockets of opportunity for local marketing efforts
- Design and develop a test environment to determine the most cost effective traffic paths as they relate to conversions
- Create multivariate and A/B testing solutions against the Website’s conversion goals
- Bridge the gap between Marketing and IT by taking on the responsibility of campaign and Website performance reporting
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