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User Generated Content Defined
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User generated content (UGC, often hyphenated), also known as Consumer Generated Media (CGM) or User created  Content (UCC), refers to various kinds of media content, publicly available, that are produced by end-users.
The term entered mainstream usage during 2005 having arisen in web publishing and new media content production circles. Its use for a wide range of applications including problem processing, news, gossip and research reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, mobile phone photography and wikis. In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.
Sometimes UGC can constitute only a portion of a website. For example on Amazon.com the majority of content is prepared by administrators, but numerous user reviews of the products being sold are submitted by regular visitors to the site.
Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site's general theme. (wikipedia.com)
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Most Recent User Generated Content Clips
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User Generated Content - Blogs, Forums, Reviews
Mom Bloggers Fuel Online Brand Talk | clipped by: fuordigital
Mom Bloggers Fuel Online Brand Talk
More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting.
The company also found that one-half of responding moms reviewed Websites or services.
Mom bloggers may be especially open to contact from brands in the current economic environment: More than 60% of mom bloggers considered making money important and wanted more connectivity with companies; over one-third (37%) said they had already been contacted as a resource for the press.
Working with mom bloggers makes sense because the Internet is a leading conversation starter about products and brands among new and expectant mothers, according to a January 2008 study by BabyCenter and Keller Fay Group.
| | 10/30/2008 9:16:55 AM |
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User Generated Content - Blogs, Forums, Reviews
Marketers to get ‘unrivaled insights’ into WOM | clipped by: fuordigital
Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring.
 International word-of-mouth (WOM) network BzzAgent is teaming up with text analytics software company Attensity to provide what they describe as “unrivaled insights” into conversations about brands.
“We’ve been sitting on a proverbial gold mine filled with more than a million reported conversations,” said BzzAgent’s founder and CEO, Dave Balter. “Attensity’s solution will allow our clients to reap the fullest benefits of marketing’s most precious resource: consumer opinions.”
Each month, BzzAgent’s volunteers submit around 100,000 reports. Attensity’s text analytics technology will analyze the data contained within these reports to identify “facts, sentiment, opinions, requests, trends, and trouble spots".
| | 8/15/2008 7:03:34 PM |
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User Generated Content - Blogs, Forums, Reviews
blummi!com - a twitter based social mobile network | clipped by: fuordigital
Blummi is a social networking site based on Twitter.On Blummi, you can track your friends,discover your favorite places,meet your friends, share your favorite places,follow your friends,and use the mobile software to combine blummi with …
| | 8/15/2008 6:26:57 PM |
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User Generated Content - Blogs, Forums, Reviews
Political content sharing and creation stats | clipped by: fuordigital
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All adults |
Internet users |
| Forwarded or posted someone else’s political commentary or writing |
11% |
14% |
| Signed an online petition |
10 |
13 |
| Signed up to receive email from the candidates or campaigns |
9 |
12 |
| Forwarded or posted someone else’s political audio or video recordings |
6 |
9 |
| Contributed money online to a candidate |
6 |
8 |
| Posted your own political commentary or writing to an online news group, website or blog |
5 |
6 |
| Created tags for news, information, or photos about politics or the election |
2 |
3 |
| Signed up online for any volunteer activities related to the campaign |
2 |
3 |
| Created or posted your own political video or audio recordings |
<1 |
<1 |
| Source: Pew Internet Project |
| | 8/15/2008 8:21:27 AM |
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User Generated Content - Blogs, Forums, Reviews
Social Networking Explodes Worldwide, Facebook User Base Up 153% | clipped by: fuordigital
Though the growth in social-networking users in North America is beginning to level off, their numbers are burgeoning in other regions around the world - with Facebook leading the way - according to a comScore study of worldwide usage of social networking sites.
During the past year, the total North American audience of social networkers has grown 9% compared with a much larger - 25% - growth worldwide.
Facebook’s introduction of natural language interfaces in several markets has helped propel the site to 153% growth during the past year.
Meanwhile, the emphasis that Hi5.com has put on its full-scale localization strategy has helped the site double its visitor base to more than 56 million.
Other social networking sites, including Friendster.com (up 50%), Orkut (up 41%), and Bebo.com (up 32%) have demonstrated particularly strong growth.
| | 8/13/2008 6:29:45 PM |
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All Clips
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