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Traditional Media Defined
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Most Recent Traditional Media Statistics
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Traditional Media Marketing
Nearly One-Third of Web Users Watch TV While Surfing | clipped by: fuordigital
Nearly One-Third of Web Users Watch TV While Surfing
Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet Convergence Panel.
The Convergence Panel, which electronically measures both television and Internet usage in the same homes, also found the heaviest users of the internet are among the heaviest viewers of television. The top fifth of Internet users spend more than 250 minutes per day watching television, compared with 220 minutes of television viewing for people who do not use the internet at all.
Additional Convergence-Panel findings:
Roughly 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics streaming the most included female teens (82%), male teens (64%), men age 18-34 (57%) and men age 35-54 (55%).
| | 11/10/2008 3:59:31 PM |
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Traditional Media Marketing
Digital Out-of-Home has Unique Power to Interest Consumers | clipped by: fuordigital
Boring old out-of-home is a surprisingly promising medium for engaging consumers. This can be seen in its recent growth. Due in large part to the advent of digital billboards, spending for out-of-home advertising has grown by 8% for the last three of years (surpassed in growth only by online advertising).
The ability to vary and customize digital billboards has yet to be fully explored. But even with relatively “dumb” billboards, consumers are paying attention. Research conducted by SeeSaw Networks (June 2007/July 2008), and reported in MediaPost recently (registration required), highlights the power of today’s digital billboards to generate consumer interest. Here’s one of the findings in that research:
Advertising On The Media Is Interesting
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| Medium |
Percentage of Base |
| Digital Signage |
53%
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| TV |
51%
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| Magazine |
51%
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| Billboard |
37%
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| Internet |
34%
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| Radio |
33%
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| Newspaper |
33%
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| Mobile Phone |
27% |
| | 11/10/2008 3:48:48 PM |
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Traditional Media Marketing
NDS, TNS Tap DVRs For Targeted Advertisements | clipped by: fuordigital
NDS, TNS Tap DVRs For Targeted Ads
Interactive-TV software and conditional-access supplier NDS and audience-measurement firm TNS Media Research want to use the existing base of set-top digital video recorders (DVRs) to deliver targeted ads to satellite and cable subscribers.
NDS, which was taken private by News Corp. and private equity firm Permira in August, and TNS announced at the IBC 2008 show that they were teaming up to develop a new platform for delivering targeted advertising called NDS Dynamic, as well as a set-top-based audience-measurement solution for multi-channel operators. The deal made sense, as the two companies have previously worked together on audience measurement and count several large operators as mutual customers.
| | 11/7/2008 7:26:16 PM |
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Traditional Media Marketing
Nielsen Finds TV Viewing and Internet Use are Complimentary | clipped by: fuordigital
TV Viewing And Internet Use Are Complementary, Nielsen Reports
Heaviest TV Viewers Are Also Heaviest Users of Internet;
30% of In-Home Online Activity Takes Place While Simultaneously Watching TV
New York, NY, October 31, 2008: The Nielsen Company’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
Nielsen found that the reverse is true as well – the lowest consumers of television have the lowest usage levels for the Internet.
| | 11/7/2008 6:38:05 PM |
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Traditional Media Marketing
Younger Viewers More Likely to DVR's and Watch TV Out of Home | clipped by: fuordigital
Younger Viewers Transforming TV Watching, Report Says
Younger viewers are transforming how, what and where prime-time television is being viewed, according to a new report from Knowledge Networks.
The report found that younger viewers are more likely to use DVRs and watch TV outside the home, with 39% of millennials ages 13-29 reporting that they do so at least once a week compared with only 11% of young baby boomers.
Meanwhile, the portion of people “typically watching TV” between 8 p.m. and midnight remained relatively close to Knowledge Networks’ 2004 numbers. However, DVR usage increased from 27% in 2004 to 38%, and 48% of viewers now said that “most of the time” they turn on the TV in prime time “with the intent to watch a particular show” compared with 41% in 2004.
| | 10/30/2008 8:59:33 AM |
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