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Traditional Media Defined
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Most Recent Traditional Media Statistics
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Traditional Media Marketing
Video Game Selection Heavily Influenced by TV, Online Video | clipped by: fuordigital
More than two-thirds (70%) of consumers who recently bought video games and/or game systems either online or in stores reported some or significant purchasing influence from TV, and 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research.
The Fall 2008 Media Influence on Consumer Choice Survey also found that nearly half (48.5%) of consumers between ages 18 and 24 had purchased video game products recently, and members of this age group reported even higher rates of influence from information or ads on TV (84.9%) and online video (64.6%).
Magazines also had some or significant influence on 57.5% of recent buyers. Men were significantly more influenced by information and advertising in magazines than women (61.4% vs. 53.4%), and when broken down by age group, 25-to-34-year-old purchasers reported the most influence from magazines (68.3%).
| | 12/2/2008 5:58:12 PM |
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Traditional Media Marketing
Study Finds 29% of US Shoppers Influenced by In-Store Displays | clipped by: fuordigital
In-store Displays Are More Effective Than Price Cuts
Research OgilvyAction conducted with more than 6,000 shoppers across multiple channels in the U.S. in February and March indicates far more impulse purchases are driven by tactics like those low-tech cardboard displays found at the end of aisles rather than temporary price reductions.
Specifically, OgilvyAction's research from the spring indicates that 29% of U.S. shoppers impulsively buy from categories they didn't plan to when they entered the store. Of that group, 24% said they were influenced by secondary displays (away from the product's usual aisle), 18% by in-store demonstrations, and only 17% by price promotion.
The study also found 39% of U.S. shoppers have a category in mind but pick their brand in store, and of those, 31% were influenced by in-store demonstrations -- more than the 28% by price promotion and the 27% influenced by some other form of consumer promotion.
| | 11/24/2008 9:33:27 AM |
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Traditional Media Marketing
Nearly One-Third of Web Users Watch TV While Surfing | clipped by: fuordigital
Nearly One-Third of Web Users Watch TV While Surfing
Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet Convergence Panel.
The Convergence Panel, which electronically measures both television and Internet usage in the same homes, also found the heaviest users of the internet are among the heaviest viewers of television. The top fifth of Internet users spend more than 250 minutes per day watching television, compared with 220 minutes of television viewing for people who do not use the internet at all.
Additional Convergence-Panel findings:
Roughly 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics streaming the most included female teens (82%), male teens (64%), men age 18-34 (57%) and men age 35-54 (55%).
| | 11/10/2008 3:59:31 PM |
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Traditional Media Marketing
Digital Out-of-Home has Unique Power to Interest Consumers | clipped by: fuordigital
Boring old out-of-home is a surprisingly promising medium for engaging consumers. This can be seen in its recent growth. Due in large part to the advent of digital billboards, spending for out-of-home advertising has grown by 8% for the last three of years (surpassed in growth only by online advertising).
The ability to vary and customize digital billboards has yet to be fully explored. But even with relatively “dumb” billboards, consumers are paying attention. Research conducted by SeeSaw Networks (June 2007/July 2008), and reported in MediaPost recently (registration required), highlights the power of today’s digital billboards to generate consumer interest. Here’s one of the findings in that research:
Advertising On The Media Is Interesting
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| Medium |
Percentage of Base |
| Digital Signage |
53%
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| TV |
51%
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| Magazine |
51%
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| Billboard |
37%
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| Internet |
34%
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| Radio |
33%
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| Newspaper |
33%
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| Mobile Phone |
27% |
| | 11/10/2008 3:48:48 PM |
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Traditional Media Marketing
NDS, TNS Tap DVRs For Targeted Advertisements | clipped by: fuordigital
NDS, TNS Tap DVRs For Targeted Ads
Interactive-TV software and conditional-access supplier NDS and audience-measurement firm TNS Media Research want to use the existing base of set-top digital video recorders (DVRs) to deliver targeted ads to satellite and cable subscribers.
NDS, which was taken private by News Corp. and private equity firm Permira in August, and TNS announced at the IBC 2008 show that they were teaming up to develop a new platform for delivering targeted advertising called NDS Dynamic, as well as a set-top-based audience-measurement solution for multi-channel operators. The deal made sense, as the two companies have previously worked together on audience measurement and count several large operators as mutual customers.
| | 11/7/2008 7:26:16 PM |
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