1 in 10 Brand Searches Led Away from the Brand Website

Our analysis considered the 30 leading e-commerce brands in the Airlines, Appliances and Electronics, and Insurance categories and revealed that in the four weeks ending September 27th, 2008 an average of 87% of searches for the top branded search terms (i.e. “southwest airlines”, “usaa”, “best buy”) sent visits to the brand owner’s website.

This week we are publishing a report on online brand protection. This issue is huge for marketers with our research showing that more than 1 in 10 US Internet searches for leading brands is led away from the brand owner's website. When you search for a brand in the phone book, you don't find that brand's competitors listed. But when you search online, that brand's fiercest competitors often appear in the sponsored listings. Online businesses need to be aware of the extent of the problem and to understand the best ways to deal with threats.

MSN Cashback successfully attracting visitors

This week MSN announced the launch of SearchPerks!, a new promotion that rewards visitors that use Live Search with tickets redeemable for various prizes. The latest endeavor is separate from the Live Search Cashback rebate program launched a few months ago, but certainly uses a similar tactic (pay for search) to reach the same goal (drive search activity) on MSN’s search properties (including both MSN Search & Windows Live Search). So far the question has been are people using Cashback? Is it a successful promotion - particularly with the launch of another?

Who is visiting MSN Cashback? For the 4 weeks ending Sept. 27, 2008, the visitors to MSN Cashback were skewed slightly more female and represented 55% of traffic. Nearly half of the visitors were between the ages of 25 to 44: 22% were aged 25 to 34 and 27% aged 35 to 44. The majority of the visitors have a HH income of under $100k.