|
 |
|
|
|
|
With the spread of broadband Internet access, video clips have become very popular online. By mid 2006 there were  tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clip to users and many established and corporate sites adding video clip content to their websites. With the spread of broadband Internet access, video clips have become very popular online. Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.
Sources for video clips include news and sporting events, historical videos, music videos, television programmes, film trailers and vlogs. Webvideo in its current form distinguishes itself from what is mostly known as video on demand mainly in terms of technology, interface and cost for the user. The current hype in online video viewing only arose when sites were introduced that offered free hosting for the high-bandwidth content and the possibility to easily integrate these into personal Blogs or websites. This enabled online videos to cross over into the mainstream. The arrival of these sites also gave rise to more widespread use of the name webvideo. Video on demand however, is more closely associated with paid content of film studios, online video stores and cable providers. Video on demand also specifically references videos that start at a moment of the user's choice, as opposed to streaming, multicast and webcams in which the data is sent to the user live by a server (wikipedia.com).
|
|
|
|
|
|
|
|
|
Most Recent Online Video Clips
|
|
|
|
|
Online Video Trends and Statistics
Goodmail Systems Delivers Video Directly in Email w/o Need for Click-Through | clipped by: fuordigital
Goodmail Systems Allows Video Directly in Email
Goodmail Systems has developed a way to insert video directly into emails, allowing the video to run instantly without having to click through to another page and wait for a video to load.
Currently, the only way to include video in emails is to have users click through to where the video is housed on another page. The Goodmail system, known as Certified Video, is tailor-made for media companies, writes MediaPost. Television networks and movie studios can embed movie trailers or promos for upcoming TV episodes.
Goodmail will begin distributing the system in 2009, in partnership with AOL, Yahoo, Cox, Comcast and others. Concert promoter Live Nation is one of the premiere advertisers, along with a major cable news network and a leading newspaper that is increasingly offering video.
Internet users watched a whopping 13.5 billion videos in October, an increase of 45% over October ‘07
| | 12/10/2008 4:39:06 PM |
|
Online Video Trends and Statistics
Online Video Viewer Demographics. Who's Watching Online Video? Everyone. | clipped by: fuordigital
Online Video Viewer Demographics
Who’s watching? Everyone.
The gender mix of online video viewers in the US skews toward women by 55% to 45%, according to a May 2008
Nielsen study. This was almost exactly the same split as the US home TV viewing population, but the opposite of the mobile video universe, which leaned toward males by a similar margin.
Interestingly, when comScore’s survey sample was stripped of the “light,” “medium” and “heavy” usage designations, the resulting total was a dead-even split between men and women who streamed video.
As with other examples of disparities between Nielsen and comScore figures, this one could be explained by differences in survey panels. Since comScore includes university locations and Nielsen does not, a greater incidence of males among college-age online video viewers would account for the discrepancy.
| | 12/2/2008 6:00:09 PM |
|
Online Video Trends and Statistics
Video Game Selection Heavily Influenced by TV, Online Video | clipped by: fuordigital
More than two-thirds (70%) of consumers who recently bought video games and/or game systems either online or in stores reported some or significant purchasing influence from TV, and 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research.
The Fall 2008 Media Influence on Consumer Choice Survey also found that nearly half (48.5%) of consumers between ages 18 and 24 had purchased video game products recently, and members of this age group reported even higher rates of influence from information or ads on TV (84.9%) and online video (64.6%).
Magazines also had some or significant influence on 57.5% of recent buyers. Men were significantly more influenced by information and advertising in magazines than women (61.4% vs. 53.4%), and when broken down by age group, 25-to-34-year-old purchasers reported the most influence from magazines (68.3%).
| | 12/2/2008 5:58:12 PM |
|
Online Video Trends and Statistics
One in 10 Young Adults Watches Online TV Each Week | clipped by: fuordigital
More than one in 10 (11%) young adults age 18-34 now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age counterparts, according to new data from Knowledge Networks.
Specifically, the 18-to-34 “leading-edge media group” - defined by their increased weekly viewing of TV programs online - has grown from 10% of the overall age group in Fall 2007 to 12% in Spring 2008, Knowledge Networks said. This group spends 80% more time online than the general 18-to-34 population, and 16% more time (about 1.25 hours per day more) with media in general.
Daily time spent with the internet and TV is about equal – about 3.5 hours for each
| | 12/1/2008 6:08:02 PM |
|
Online Video Trends and Statistics
Video Streaming is no Longer an Online Behavior Enjoyed Exclusively by Young Males | clipped by: fuordigital
The popularity of online video services has grown significantly with women and adults over age 35 in the past six months, and is helping close the age and gender gap in the online video audience in the US, according to recent research from Ipsos MediaCT.
Since late 2007, the percentage of female internet users ages 12+ who have streamed a video online in the past 30 days has grown from 45% to 54% - an all-time high for this demographic that is nearly equal to the percentage of men (58%) who have recently streamed video content. The percentage of adults age 35-54 who have recently streamed video online has also risen from 49% to 60% since December 2007.
Video streaming is no longer an online behavior enjoyed exclusively by young males, according to Ipsos MediaCT. Instead, growth in the online video audience is now being driven by other demographic segments.
| | 11/7/2008 2:43:32 PM |
|
|
|
|
|
|
|
|
|
|
All Clips
|
|
 |
|
|
|
