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With the spread of broadband Internet access, video clips have become very popular online. By mid 2006 there were  tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clip to users and many established and corporate sites adding video clip content to their websites. With the spread of broadband Internet access, video clips have become very popular online. Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.
Sources for video clips include news and sporting events, historical videos, music videos, television programmes, film trailers and vlogs. Webvideo in its current form distinguishes itself from what is mostly known as video on demand mainly in terms of technology, interface and cost for the user. The current hype in online video viewing only arose when sites were introduced that offered free hosting for the high-bandwidth content and the possibility to easily integrate these into personal Blogs or websites. This enabled online videos to cross over into the mainstream. The arrival of these sites also gave rise to more widespread use of the name webvideo. Video on demand however, is more closely associated with paid content of film studios, online video stores and cable providers. Video on demand also specifically references videos that start at a moment of the user's choice, as opposed to streaming, multicast and webcams in which the data is sent to the user live by a server (wikipedia.com).
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Most Recent Online Video Clips
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Online Video Trends and Statistics
Video Streaming is no Longer an Online Behavior Enjoyed Exclusively by Young Males | clipped by: fuordigital
The popularity of online video services has grown significantly with women and adults over age 35 in the past six months, and is helping close the age and gender gap in the online video audience in the US, according to recent research from Ipsos MediaCT.
Since late 2007, the percentage of female internet users ages 12+ who have streamed a video online in the past 30 days has grown from 45% to 54% - an all-time high for this demographic that is nearly equal to the percentage of men (58%) who have recently streamed video content. The percentage of adults age 35-54 who have recently streamed video online has also risen from 49% to 60% since December 2007.
Video streaming is no longer an online behavior enjoyed exclusively by young males, according to Ipsos MediaCT. Instead, growth in the online video audience is now being driven by other demographic segments.
| | 11/7/2008 2:43:32 PM |
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Online Video Trends and Statistics
54% of online females and 58% of online males have watched streamed videos | clipped by: fuordigital
Since late 2007, the share of female Internet users ages 12 and older that have streamed a video online in the past 30 days has grown from 45% to 54% – an all-time high for this demographic and nearly equal to the share of men (58%) whom have recently streamed video content online. Share of adults aged 35-54 that have recently streamed video online has also shot up since December 2007, rising from 49% to 60% in that time span, Ipsos says.
| | 10/29/2008 12:59:55 PM |
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Online Video Trends and Statistics
Online Video Viewer Demographics | clipped by: fuordigital
Online Video Viewer Demographics
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting for Veoh Networks.
“As online video viewing continues to grow as a primary source of entertainment, it will create many new opportunities for content providers and advertisers alike to reach engaged, influential audiences,” said Steve Mitgang, CEO of Veoh Networks, in a statement.
comScore Networks data from June 2008 on heavy online video viewers revealed demographic characteristics similar to those in the Veoh study for household income—mostly under $75,000 per year.
However, in the comScore study, there were slightly more viewers in the 35 to 54 age group than there were under-35s.
| | 10/16/2008 5:55:59 PM |
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Online Video Trends and Statistics
67% of all Internet Users Viewing Some Form of Online Video Advertising | clipped by: fuordigital
Online Video Advertising Starts Looking Good
Substantial growth for online video advertising depends on the audience and the inventory—enough people to watch the ads and enough space to encourage mass marketers to buy the ads.
"With 67% of all Internet users now viewing some form of video advertising—in-stream, in-banner or in-text—at least once a month, the audience has reached critical mass," says David Hallerman, senior analyst at eMarketer and author of the new report, Video Advertising Growth Factors. "At eMarketer, we are estimating that by 2012 four out of five Internet users will view video ads, and that means the ads will be ubiquitous."
eMarketer projects that 129.5 million people will view online video ads this year, and that number will rise to 183.3 million in 2013.
| | 9/28/2008 2:52:59 PM |
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Online Video Trends and Statistics
Online Video Advertising Starts Looking Good | clipped by: fuordigital
Online Video Advertising Starts Looking Good
Substantial growth for online video advertising depends on the audience and the inventory—enough people to watch the ads and enough space to encourage mass marketers to buy the ads.
"With 67% of all Internet users now viewing some form of video advertising—in-stream, in-banner or in-text—at least once a month, the audience has reached critical mass," says David Hallerman, senior analyst at eMarketer and author of the new report, Video Advertising Growth Factors. "At eMarketer, we are estimating that by 2012 four out of five Internet users will view video ads, and that means the ads will be ubiquitous."
eMarketer projects that 129.5 million people will view online video ads this year, and that number will rise to 183.3 million in 2013.
| | 9/24/2008 6:54:44 PM |
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