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71% of non-Hispanic whites, 60% of non-Hispanic blacks and 56% of the U.S. Latino population go online - Pew Internet & American Life April 2007 There are 100 million websites worldwide – Netcraft, November 2006
The Internet is a Mass Medium – As of January 2004 146M adults in U.S. (69%) are online and 37% of them have broadband access. – The Harris Poll October 2003As of January 2005, 48% of people with Internet access at home have a broadband connection, while 48% have dial-up service.*
As of January 2005, 15% o Americans say they have listened to Internet radio in the last month and 8% have listened to Internet radio in the past week. *Fourteen percent of Americans have watched Internet video in the last month, and 8% have watched in the last week. The monthly Internet video audience is estimated to be approximately 35 million people. The weekly Internet video audience is nearly 20 million. *
In January 2005, 72% of Americans have used the Internet in the last month and about 65% have used the internet in the last week.*In January of 2005 Nearly one-third of Americans have purchased from a Web site in the past month. *In January 2005, 62% of Americans who access the Internet from home use software to block pop-ups and 66% use spam-blocking software.*
* 2005 Arbitron/Edison Research
40% of broadband users rely on Internet more than other media – Pew Internet and American Life Project, March 200679% of Urban Americans were online yesterday and 55% of suburban Internet users are online several times a day – Pew Internet & American Life Project, March 2006By the end of 2005 24% of rural Americans had high-speed internet connections at home – Pew Internet & American Life Project, Feburary 2006Some 30% of internet users go online on any given day for no particular reason – Pew Internet & American Life Project, February 2006One Billion Internet users worldwide in 2005 – Computer Industry Almanac Study, February 200637% of Internet users spend less time reading books and more time online – Jupiter Research, February 2006As of December 2005, 30 million Americans use My Yahoo! – New York Times, January 200689% of US Small businesses have Internet connections with two-thirds of them being broadband enabled – AMI Partners, January 2006
2 million Americans have met their spouses online – Wall Street Journal, April 200621% of young Internet users read blogs regularly compared to 10% of adults - Forrester Research, March 200624% of Internet users watch videos at least once per week – Online Publishers Association, March 200645% of Internet users have registered on news sites to gain access to news – Pew Internet & American Life Project, March 200682% of US teens have a PC, 71% have Internet access, 44% buy online – Teenage Research Unlimited, March 200666% of teenagers send more Instant messages than email – AOL, February 200620,000 new video uploads daily on YouTube.com – YouTube, January 200672% of US small businesses have a Website – Interland, November, 200552 million Americans use file-sharing applications – XTN Data, November, 2005
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International Media Statistics
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65% of mobile users in Asia Pacific (including Australia, Hong Kong, Malaysia, China, Singapore, South Korea and Taiwan) send text messages every day; mobile penetration in the region grew from 80.2% in 2004 to 90.2% in 2005 (IDC)
Cell phone penetration in Mexico reached 46% in 2005 – Cofetel, March 2006
125.8 million mobile subscribers in Russia in 2005 – ACM, March 2006
Mobile penetration in Asia/Pacific reached 90.2% in 2005 – IDC, March 2006
65% of Asia/Pacific mobile phone users sent SMS text messages everyday in 2005 – IDC, March 2005
Ireland has 100% mobile penetration – Comreg, February 2006
398 million mobile phone users in China and sent 33.8 billion text messages in January 2006 – Xinhua News Agency, February 2006
Over 93.5 million SMS messages are sent every day in the UK – ZDNet Research, February 2006
27% of Japanese mobile consumers use bar code readers – NPD Group, February 2006
76% of Japanese consumers use their phones for Web browsing – NPD Group, February 2006
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Kids & Teens Online Media Statistics
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Over 14 million kids (39.4%) ages 3 – 11 are online and 18.8 million teens (73.3%) ages 12 – 17 are online in the US - eMarketer, August, 2005
“ US teenagers and young adults spend almost 17 hours a week on the Internet, six times the national average, yet advertisers continue to allocate a disproportionate share of teen-related ad spending to traditional media” – The McKinsey Quarterly, August, 2004
Teens (age 12 to 17) spent an average of 1,233 minutes online during February 2006, up 19 percent from a year ago – comScore Media Metrix, March 2006
Teens spend 489 minutes per month using IM, up 41 percent from last year – comScore Media Metrix, March 2006
Teens spend an average of 87 minutes on Online Gaming sites and 51 minutes on gaming information sites – comScore Media Metrix, March 2006
87% of teens use the Internet *
65% use instant messaging*
44% go online every day
29% keep several instant messaging conversations going at once*
29% have more than 50 “buddies” on regular IM lists*
25% IM people in the same room*
* Pew Internet & American Life Project, December 2005
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