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Digital Media Services
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Online Display Advertising
Fuor Digital integrates with your team to develop the strategic plan for online advertising on the Web, helping agencies and advertisers to optimize their spending through a thorough understanding of who, how, why, where and when. Our negotiation and trafficking services ensure that your plans receive the best prices and that the placements are tagged, tested and sent to publishers appropriately and on-time. We monitor the campaign based on predetermined goals and objectives, optimize accordingly and provide concise and timely reporting.
Online Media & Campaign Analytics
With a thorough understanding of the goals, objectives and digital media tactics of our agency and advertiser partners, we can bring the right technology and staffing to measure the performance, usability and effectiveness of digital media campaigns and assets. From Web site analytics to the testing of creative campaign elements, our analytic services help marketers gain more from their digital media spending.
Competitive Intelligence & Monitoring
We begin with a full benchmark of your competitor’s online positioning where we analyze their activities and rankings within email, search engine, Web and SMS marketing. To the desired level, we work with our agency and advertiser partners to monitor and report competitors’ digital marketing campaigns on a real-time basis.
Online Media Campaign Testing
A cost-effective and quick understanding of how variations in copy and design directions can affect your campaign is a strong advantage for marketers that leverage digital media. We work with agencies and advertisers to integrate a campaign testing component into each digital media strategy and execution.
Online Media Targeting
Targeting your message for time, place, behavior, and demand requires keen insight into the latest digital habits, trends and activities within your market. We help our agency and advertiser partners quickly and efficiently determine the best digital media strategy to effectively connect with their target customers.
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