SOCIAL MEDIA'S IMPACT
We know what's on your mind these days: Social Media. Social media is here to stay and is an increasingly important practice for all businesses. A new standard is evolving for how companies present themselves to the public and interact with their consumers. Consumers are becoming more demanding by expecting businesses to accommodate their preferred method of communication and interaction. Social media serves as an effective way to share product information, address issues as they arise, and engage consumers to build and maintain quality relationships. Aside from building positive brand recognition and consumer loyalty, the inclusion of social media, if used appropriately, enhances the entire digital media mix. This newsletter provides information on how social media is changing the business landscape, how to appropriately implement social media into your business, and ways to measure its success. To get started with social media, contact Katy Katz about our social media auditing process.

• How Social Media is Changing Business
• Fuor Digital's Social Media 101
• The Top 5 Must-Reads in Social Media
• 100 Ways to Measure Social Media
• The Social Media Etiquiette Handbook
• Tips for Responding to Negative Comments Online
• How to Run a Successful Social Media Campaign in CRM

QUALITY ADVICE
Do social networks offer better advice than friends? Share your opinion in this month's survey from Kelly, Scott & Madison.

RELATED CLIPS FROM BITBRIEFS
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Social Media Marketing category:

• 40% of Internet Users Have Friended a Brand
• 84% of Social Media Programs Do Not Measure ROI
• Success with Printable Coupons in Social Media
• The Best Way to Monetize Social Media