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MASTERING THE DIGITAL MEDIA MIX
Thought Leadership, News and Insights from Fuor Digital


POWERFUL COMMUNICATION
In recent months, video sharing sites have seen an explosion of video content from consumers and marketers alike due to the implementation of user-friendly technologies and video enabled smart phones. Video viewing is growing exponentially and is now integrated into people's daily lives, occupying time that was once spent watching television. Marketers are benefiting because video is the most powerful way to convey a business message. Aside from enhancing brand recognition and engaging the consumer, video is also aiding in website optimization. Whether you are interested in refining your current video campaign strategies or considering incorporating video into your media mix, this newsletter offers valuable resources to gain a solid perspective on video marketing. To hear how Fuor Digital is integrating online video into the digital media mix, contact Katy Katz today.


IS YOUR HEAD IN THE GAME?
Do sports team sponsorships carry real value? Offer your opinion in this month's survey from Kelly, Scott & Madison.


RELATED CLIPS FROM BITBRIEFS
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Online Video Marketing category:

Download our latest research brief: The State of Online Video

Top Viral Videos
View some of the most successful and entertaining viral marketing videos to date.

Query Mining for SEM Gold
In the most recent issue of "In the Trenches", Fuor Digital's Vice President of Media Technology and Analytics, Josh Dreller, highlights the benefits of implementing query mining practices into your overall search campaign strategy. To provide further evidence of query mining's advantages, Josh interviews industry guru Craig Danuloff, the president and founder of ClickEquations.


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