| ENGAGING THE CONSUMER
What originated as a form of communication and relationship maintenance between friends and family, has now become an effective marketing and relationship management channel for companies of all sizes. Having the ability to truly engage and interact with consumers can give companies heightened customer loyalty and brand recognition, as well as a primary resource for consumer feedback and collaboration. All the excitement and attention surrounding social media has inspired an influx of social media research and conversion tracking so companies may now invest in social media with the ability to measure its ROI. With the popularity and buzz surrounding social media these days, we want to share some great articles and other resources with you about social media and how it can be used effectively. To find out what Fuor Digital specifically is doing with social media, please view our Social Media 101 Presentation and contact Katy Katz today.
UNIVERSAL STANDARDS?
Will measurement standards lead to a universal TRP? Weigh in on this month's survey from Kelly, Scott & Madison.
RELATED CLIPS FROM BITBRIEFS
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Social Media Marketing category: | 
Social Media Mishaps
Be careful in your approach to social media, learn from other's mistakes.
How Well Do You EXCEL?
In the sixth installment of "In the Trenches" How To: Excel at Excel for SEM Applications, Fuor Digital's Vice President of Media Technology and Analytics, Joshua Dreller, provides a quiz to test your Excel knowledge and see how you compare to your peers. Need an excel refresher? Also included is a comprehensive recap on the key take-aways from the previous Excel How To's.
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