| WINNING THE ONLINE ANALYTICS GAME
According to a recent survey, almost 50% of marketers struggle to measure online effectively. New York Times advertising columnist, Stuart Elliot writes, "If the 20th century was known in marketing circles as the advertising century, the 21st may be the advertising measurement century." In this month's newsletter, you will find insights into the forefront of digital media measurement and analytics…Conversion Attribution and Path-to-Conversion. After working with Conversion Attribution technology for the past 14 months, some of the insights we have delivered to our clients include: "39% of website conversions came from 10 display ad views without a single click"; "47% of paid search conversions are influenced by an online display ad"; and "over 50% of website conversions had 5 or more events in the path to conversion". Contact us today for a free whitepaper introducing Conversion Attribution and Path-to-Conversion methodologies.
IS THE 30-SECOND SPOT DEAD?
Are we witnessing the death of the 30-second television spot? Weigh in and view the results of this month's survey from Kelly, Scott & Madison
TOP NEWS FROM BITBRIEFS.COM
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Measurement and Analytics category:
| Avoid Diminishing Returns in Your Search Marketing
How much should you be spending on search? How can you better allocate your search budget to address the point of diminishing returns? Read Josh Dreller's most recent Search Engine Land article for answers to these questions
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