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Matthew N. Klein: Founder & Chief Executive Officer
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Matthew Klein co-founded Fuor Digital in March of 2006. Matt, who has a background in software engineering and development, launched Fuor Digital to help companies make better digital marketing decisions by providing the tools to evaluate their online effectiveness. As President and Chief Executive Officer, Matthew oversees company strategy, direction and ensures clients achieve their digital media and business objectives.
Prior to co-founding Fuor Digital, Matt served as Vice President of Digital Marketing for Chicago-based Magnani Continuum Marketing from 2002-2005, where he advised brands such as CNA Insurance, MacGregor Golf, Marriott, Libman, and Norwood Promotional Products on digital marketing strategy and execution. It was here that Matt realized there was a gap in the marketplace for an agency that brings the proper blend of creativity, technological prowess and traditional media disciplines to elevate the level of strategy, planning and management of digital media marketing campaigns. Based on this realization, Matt went on to create Context, a service company that ultimately partnered with Kelly Scott & Madison in 2005, paving the way for Fuor Digital.
Some of Matt’s other accomplishments include launching Generator Corporation in 1998, a Chicago-based web development company that he led to international and national acclaim through the servicing of Fortune 1000 clients such as: Brunswick, Verizon, U.S. Robotics, 3Com, InstallShield and Ameritech. From 1995 to 1998, Matt worked with Microsoft as the lead software architect, engineer and/or developer of over 15 Web-based applications for brands such as: Staples.com, The Finish Line, Solo Cup, Shopping.com, Programmer’s Paradise, New York City Kiosks and Boston’s Children’s Memorial Hospital. He was named a Microsoft Most Valuable Professional (MVP) each year.
Matt sits on many speaking panels, authors regular columns on the state of the digital marketing industry, and was a contributing author to two definitive guides for early E-Commerce development on Microsoft platforms: “The Microsoft Merchant Server Book”, (Ventana Publishing, 1996); and “Special Edition Using Microsoft Site Server”, (Que, 1997).
Matt graduated Summa Cum Laude from DeVry Institute of Technology, Chicago, IL in 1997 with a B.S. in Computer Information Systems.
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Rachel Jarvis: Partner & Chief Operating Officer
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Rachel Jarvis joined Fuor Digital as Partner and Executive Vice President in January, 2007, and was named Chief Operating Officer in 2008. With her expertise in digital media, including email, display, search and mobile phone marketing solutions, Rachel is at the helm of decision making at Fuor Digital. As the resident digital media guru, Rachel initially focused on Fuor Digital’s process development, built out the client service teams within the company, and concentrated on updating and organizing the evolution of their product. Currently, Rachel is responsible for the establishment and optimization of day-to-day operations including client relations, revenue and sales growth, business development, and financial goal management.
Prior to Fuor Digital, Rachel worked at Winstar Interactive Media, as Regional Manager for the Midwest territory, Vice President of Sales, then as Senior Vice President and Director of National Sales. She sold advertising for top brand sites like NASDAQ, Fodors, Readers Digest, and Zagat. Her additional experience includes posts at: Turner Interactive, representing the CNN.com, CNNfn.com and CNNSI.com properties, Director of Sponsorship for the #1 women’s site on the web, iVillage.com, and the interactive arm of media firm SpaceTime, Inc., where she was at the cutting edge of the industry with innovative strategies such as: cost-per-click models, geo-targeting and international online planning and buying.
As a founding board member of the Chicago Interactive Marketing Association (CIMA), Rachel served with the organization for almost five years, most recently as chairman of the board for both CIMA as well as the CIMA educational foundation, a foundation associated with the University of Chicago.
Rachel graduated cum laude from Emerson College in Boston, M.A. in 1995 with a B.A. in Communications, Advertising and Public Relations.
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Michael Garibaldi: Chief Financial Officer
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Michael Garibaldi joined Fuor Digital as Chief Financial Officer in August 2008. Michael is responsible for maintaining Fuor Digital’s financial systems and corporate infrastructure, enabling the staff to focus on delivering cutting edge digital solutions.
Prior to joining Fuor Digital, Michael served as Vice President of Finance for Firefly Mobile, the world’s first mobile phone that was specifically designed for children. He was also Vice President and CFO of CPRi, a staffing company specializing in marketing professionals. In part to Michael’s efforts, CPRi was acquired by Aquent in 2005 in a $25 million acquisition that he negotiated on behalf of the investors.
Earlier in his career, Michael was a practicing CPA with Ernst & Young and American Express Business and Tax Services, and a Risk Manager / Market Maker on the floor of the Chicago Board Options Exchange (CBOE) where he worked for the legendary adventurer Steve Fossett.
Mike is a CPA and holds a B.S. in Business Administration from Miami University, Oxford, Ohio and an MBA from the Owen Graduate school of Management at Vanderbilt University, Nashville, Tennessee.
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Kelly Miller: Vice President, Media Director
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Kelly Miller joined Four Digital as Media Director in August 2007, bringing 10 years of experience in traditional media planning and buying to the digital media world. Responsible for managing and growing internal business, Kelly utilizes her traditional media skill set to develop digital media campaigns that increase clients’ bottom lines. She works intimately with clients to help them understand the digital world and meet their objectives. Kelly oversees strategy and management on all digital media campaigns.
Kelly comes to Fuor Digital from Kelly, Scott & Madison, where she excelled in strategic planning, buying and management roles since 1999. Her experience extends across all media vehicles (television, radio, out-of-home, print, online & guerrilla marketing) and throughout a number of categories such as retail, consumer electronics, entertainment, healthcare, package goods, QSR and interactive. Her account highlights include: Cirque Du Soleil, American Red Cross, Citysearch, Chili’s, Jimmy John’s, Trinity Healthcare, and The Libman Company.
Kelly graduated from Indiana University in 1999, with a B.A in Psychology and Business. She is a member of the Chicago Advertising Federation.
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Joshua Dreller: Vice President of Media Technology and Analytics
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Joshua Dreller joined Fuor Digital as Director of Media Technology and Analytics in June 2007. Joshua’s responsibilities revolve around staying abreast of cutting edge digital technologies to maximize the effect of digital media on client goals. Joshua is fluent in the use of such cutting edge software as Mediaplex, Omniture SearchCenter and SiteCatalyst. He also works with programs such as Google Adwords, AdGooroo, Google Analytics, Yahoo Search Marketing, Microsoft adCenter, and Nielson’s @Plan.
Joshua sits on the Standards Committee for the Web Analytics Association, a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry. is a Certified Google Analytics Professional, Microsoft adExcellence member and Yahoo Search Ambassador and designates his expertise and commitment to their search marketing platforms. Joshua also authors the industry blog “In the Trenches” that reviews and reports on the newest features and products for search engine marketing professionals. He also routinely attends and speaks at industry conferences including OMMA, iMedia, SES, and ad: tech.
Prior to his appointment at Fuor Digital, Joshua was the Omnicom Project Manager for Dell’s search marketing campaigns, where he led the strategy for all campaign optimizations and ensured that each campaign met its goals. Before his role at Omnicom, Joshua spent many years working on the web in roles such as the E-commerce Marketing Manager for Salton, Inc.
Joshua graduated from Florida State University in 1997 with a B.F.A. in Motion Pictures, Television, and Recording Arts and is a member of MENSA.
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Katy Katz: Director, Strategic Relations
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Katy Katz joined Fuor Digital as Director, Strategic Relations in November 2008. Katy is responsible for building new business relationships in the financial, travel, entertainment, education, retail and healthcare industries, growing Fuor Digital’s client base across a broad range of business segments.
Prior to her appointment at Fuor Digital, Katy served as the Director of Client Services in the Midwest for TalentDrive. She was also Director of Sales for Aquent, the world's largest marketing and creative staffing firm, and an Account Director at CPRi, a national staff augmentation and outsourcing firm with a dedicated focus on marketing service.
Earlier in her career Katy worked for The Dun & Bradstreet Corporation, a leading organization in providing information services for credit, marketing and supply chain functions, where she worked with the Global Accounts team and serviced D&B's largest clients.
Katy holds an M.B.A from Loyola University in Chicago and a B.S. from Miami University in Ohio.
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