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Most Recent Industry News Clips
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Digital Media Industry News
NDS, TNS Tap DVRs For Targeted Advertisements | clipped by: fuordigital
NDS, TNS Tap DVRs For Targeted Ads
Interactive-TV software and conditional-access supplier NDS and audience-measurement firm TNS Media Research want to use the existing base of set-top digital video recorders (DVRs) to deliver targeted ads to satellite and cable subscribers.
NDS, which was taken private by News Corp. and private equity firm Permira in August, and TNS announced at the IBC 2008 show that they were teaming up to develop a new platform for delivering targeted advertising called NDS Dynamic, as well as a set-top-based audience-measurement solution for multi-channel operators. The deal made sense, as the two companies have previously worked together on audience measurement and count several large operators as mutual customers.
| | 11/7/2008 7:26:16 PM |
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Digital Media Industry News
Unilever Breaks the Ad Mold - Makes Strong Moves Towards Interactive Media | clipped by: fuordigital
Unilever VP Takes an Axe to Old Broadcasting Theories
Q&A: Music Video for Body Spray Among Kevin George's Adventures in Interactivity
NEW YORK (AdAge.com) -- Now that the broadcast ad model is essentially broken, marketers, content providers and TV operators alike are scrambling to come up with ways to make it more efficient
Leading the charge is Unilever's Kevin George, VP-general manager of the company's antiperspirant, deodorant and hair-care brands. Mr. George has been instrumental in identifying interactive, customized opportunities for brands such as Axe, Degree, Suave, Dove and Sunsilk over the last three years. Interactive TV has become an increasingly larger part of Unilever's corporate strategy, too, with more than 30 brands currently testing the technology. Now that the footprint is larger -- more than 70 million cable households have interactive capabilities
| | 11/7/2008 7:22:08 PM |
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Digital Media Industry News
FCC Approves Method for Bringing "WiFi on Steroids" to Public | clipped by: fuordigital
White Spaces Officially Cleared For Wireless Broadband
A big story flew somewhat under the radar yesterday as the Election was at the forefront of minds not only all across the America, but around the world. The FCC has approved the use of the unused airwaves between broadcast TV channels, otherwise known as " white spaces" for public wireless broadband service.
The FCC has been looking at this issue carefully for the last six years. Google has worked hard on this matter with other tech companies and public interest groups because we think that this spectrum will help put better and faster Internet connections in the hands of the public.
We will soon have " Wi-Fi on steroids," since these spectrum signals have much longer range than today's Wi-Fi technology and broadband access can be spread using fewer base stations resulting in better coverage at lower cost.
| | 11/5/2008 6:36:27 PM |
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Digital Media Industry News
According to Netcraft, 182 Million Sites on the Internet | clipped by: fuordigital
How Many Sites Are On the Internet?
Netcraft Takes a Stab at Some Numbers
If there is any accuracy to data released by Netcraft, then the Internet has about 182,226,259 sites. That's 948,000 more than a month ago.
Netcraft looks at the number of sites hosted on the different top servers. The following graph represents market share for top servers across all domains from August 1995 to October 2008:
Now Domain Tools also tracks all the different web domain names registered on the Internet and their count puts the total number of active domains as 106 million.
| | 11/4/2008 8:02:23 PM |
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Digital Media Industry News
Technorati Releases State of the Blogosphere 2008 Report | clipped by: fuordigital
Technorati Releases State of the Blogosphere 2008 Report
The previous report was release in April 2007, so a lot has changed in the past year-and-a-half. Here are just some of the highlights:
comScore MediaMetrix (August 2008)
o Blogs: 77.7 million unique visitors in the US
o Total internet audience 188.9 million
eMarketer (May 2008)
o 94.1 million US blog readers in 2007 (50% of Internet users)
o 22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
o 184 million have started a blog worldwide, 26.4 million have started a blog in the US
o 346 million read blogs worldwide, 60.3 million read blogs in the US
o 77% of active Internet users read blogs
| | 9/24/2008 7:15:37 PM |
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