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Digital Media Services
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Our Company
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Email Marketing Services and Technology
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At Fuor Digital we
don’t treat email marketing as a “blast”, we consider it another digital medium
that requires proper planning, stewardship and reporting in order to remain an
effective piece of the overall digital media mix.
We provide email campaign services through third-party providers or our in-house email campaign software for house lists. This provides a flexible approach for advertisers and agencies seeking to manage large or small campaigns effectively and efficiently. Our services can be used to help integrate your email campaign system with your CRM systems, or to automate repetitive tasks such as list management. Every email campaign delivered by Fuor Digital complies with the CAN-SPAM Act through triple opt-in, SPAM-potential content assessment, opt-out policies, and data collection.
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List Sign-Up Features
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- Visitor sign-up banner, form, opt-in confirmation email, and welcome email
- Visitor sign-up daily or weekly report
- "Send page to a friend" link, form, email
- Gift reminder link, form, and email
- "Refer a Friend"
- CAN-SPAM compliant opt-in and opt-out
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Email Campaign Planning & Management
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- List-building tactics
- Opportunities for building data attributes of current list subscribers
- 6- to 12-month email marketing schedule planning - Full consideration for key industry dates and calendar holidays
- Dynamic and personalized email content elements
- Day-part, geographic, demographic and contextual messaging
- Sending day-of-week, time-of-day, email contents, email headline, email subject line, email from line best-practices
- Multivariate a/b testing tactics within email (content, subject line, from line, etc.) and landing pages
- Alpha testing to test deliverability across all major free email providers (i.e. HotMail, Yahoo Mail, Gmail, AOL, etc.)
- Beta testing to test content rendering across all major email clients (Outlook 2003, Outlook 2007, Outlook Express, Eudora, Thunderbird, etc.) and operating systems (Windows 2000, Windows XP, Mac OS X, etc.).
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Email List Management
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- Unlimited personalization fields
- CAN-SPAM compliant unsubscribe list management
- Text/HTML versioning
- Bounce and permission management
- Category subscription management
- Multi-language messaging
- Data integration with in-house marketing databases and website data collection
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Email Campaign Tracking & Reporting
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- Cross-product ROI tracking
- Report segmentation to determine performance across all various content and personalization attributes
- Customer lifecycle management combining email performance data with in-house data
- Conversion reporting displays revenue and orders correlated by campaign, creative and links
- Standard reports offer quick access to performance metrics
- Template reports allow creation of unique reports with customizable metrics for repeated access and sharing
- Delivery and response data by campaign, creative, link, and segment
- Review campaign and domain bounce details in easy to understand terms
- View email list history and performance across drops
- Monitor list performance and attrition trends, including graphical representation
- Measure subscriber acceptance and perception levels of messages and monitor ongoing deliverability
- Key performance results across marketing channels, including display, paid search and email
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