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Email marketing is a form of direct marketing which uses electronic mail as a means of communicating  commercial or fundraising messages to an audience. Compared to other media investments such as direct mail or printed newsletters, it is less expensive. An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Email marketing (on the Internet) is popular with companies because:
* The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
* Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
* It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
* It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
* Advertisers generate repeat business affordably and automatically
* Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
* Green - email marketing is paper-free (wikipedia.com)
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Most Recent Email Marketing Clips
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Email Marketing Statistics & Trends
81% of Employed Americans have an E-mail Account | clipped by: fuordigital
Among those who are employed, 96% are in some way making use of new communications technologies- either by going online, using email or owning a cell phone. This group includes employed respondents who are either internet users (86%), have a cell phone (89%) or an email account (81%). Additionally, some 73% of workers use all three basic tools of the information age: they use the internet, have an email account, and have a cell phone, according to Pew Internet Project.
| | 11/11/2008 6:08:22 PM |
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Email Marketing Statistics & Trends
60% of users use e-mail on a typical day in 2008 | clipped by: fuordigital
In 2002-2008 the use of email on a typical day rose from 52% to 60%, for a growth rate of just 15%. These new figures propel search further out of the pack, well ahead of other popular internet activities, such as checking the news, which 39% of internet users do on a typical day, or checking the weather, which 30% do on a typical day, according to Pew Internet Project.
| | 10/16/2008 5:51:56 PM |
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Email Marketing Statistics & Trends
Most US Workers Online at Work, 50% Check Work Email on Weekends | clipped by: fuordigital
The number of workers who report playing online games or working on their own journal or blog while at work is negligible. One in 10 workers say they contribute writing, files, or other content to their employer’s website; 6% say they use instant message applications.
Some 22% of employed email users say they are expected to read and respond to work-related emails, even when they are not at work. Blackberry and PDA owners are more than twice as likely to report that their employer expects that they will stay tuned in to email outside of the office. Fully 48% say they are required to read and respond to email when they are away from work.
| | 10/1/2008 8:41:16 AM |
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Email Marketing Statistics & Trends
22% of Email Users Use Social Networking Sites Instead of Email | clipped by: fuordigital
Social Networking, Texting, Cell Phones Cut Email Effectiveness
The use of online social networking, text messaging and cell phones is diminishing the effectiveness of email marketing, especially among consumers who say promotional messages inspire their purchases, according to a report from JupiterResearch.
More than one-fifth (22%) of email users said they use social networking sites instead of email, with higher numbers indicating they have used instant messaging (IM), text messaging, and cell phones instead of email, Jupiter said.
In 2007, 51% of email users said email inspired at least one online purchase, and 47% said the same for offline purchases. In 2008, this share of email users fell to 44% for online purchases and 41% for offline purchases.
| | 9/8/2008 8:20:39 AM |
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Email Marketing Statistics & Trends
Under 60 Character Email Subject Lines Increases Open Rate | clipped by: fuordigital
Under 60 Character Email Subject Lines Increases Open Rate
According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices.
50% of the respondents say they use the company name as the best "from" name choice, while a third say it's based on the campaign. Responses are based on the question: How do you address your "from" line?
- The Company… 50.89%
- Depends on the Campaign… 31.95%
- Individual… 17.16%
| | 9/3/2008 9:08:48 AM |
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