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Email marketing is a form of direct marketing which uses electronic mail as a means of communicating  commercial or fundraising messages to an audience. Compared to other media investments such as direct mail or printed newsletters, it is less expensive. An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Email marketing (on the Internet) is popular with companies because:
* The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
* Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
* It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
* It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
* Advertisers generate repeat business affordably and automatically
* Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
* Green - email marketing is paper-free (wikipedia.com)
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Most Recent Email Marketing Clips
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Email Marketing Statistics & Trends
E-Mail Effective with Boomers | clipped by: fuordigital
E-Mail Effective with Boomers
Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a ThirdAge/ JWT BOOM survey.
The digital channels they use to communicate their news follow a familiar pattern: E-mail and the telephone were more popular with older boomers, while more younger boomers used mobile phones, instant and text messages, social networks and blogs, according to BIGresearch.
However, given the choice between instant messaging, text messaging or sending an e-mail, 80% of younger boomers and 87% of older ones still preferred the “old-fashioned” digital channel, according to a May 2008 white paper from ExactTarget.
| | 12/11/2008 7:10:04 PM |
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Email Marketing Statistics & Trends
Goodmail Systems Delivers Video Directly in Email w/o Need for Click-Through | clipped by: fuordigital
Goodmail Systems Allows Video Directly in Email
Goodmail Systems has developed a way to insert video directly into emails, allowing the video to run instantly without having to click through to another page and wait for a video to load.
Currently, the only way to include video in emails is to have users click through to where the video is housed on another page. The Goodmail system, known as Certified Video, is tailor-made for media companies, writes MediaPost. Television networks and movie studios can embed movie trailers or promos for upcoming TV episodes.
Goodmail will begin distributing the system in 2009, in partnership with AOL, Yahoo, Cox, Comcast and others. Concert promoter Live Nation is one of the premiere advertisers, along with a major cable news network and a leading newspaper that is increasingly offering video.
Internet users watched a whopping 13.5 billion videos in October, an increase of 45% over October ‘07
| | 12/10/2008 4:39:06 PM |
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Email Marketing Statistics & Trends
One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe | clipped by: fuordigital
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path.
Though the study, “Keeping the Subscriber Experience Positive After ‘Unsubscribe Me,’” found that the majority (65%) of companies studied are handling the unsubscribe process in a straightforward and user-friendly way, it also discovered a significant percentage of marketers failing to promptly comply with user wishes to be removed from email lists.
Of the 20% of companies that sent more than one additional email after the opt-out request was received, many sent four or more additional messages, a practice that Return Path said could undermine customers’ relationships with the brand.
| | 11/21/2008 2:16:48 PM |
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Email Marketing Statistics & Trends
81% of Employed Americans have an E-mail Account | clipped by: fuordigital
Among those who are employed, 96% are in some way making use of new communications technologies- either by going online, using email or owning a cell phone. This group includes employed respondents who are either internet users (86%), have a cell phone (89%) or an email account (81%). Additionally, some 73% of workers use all three basic tools of the information age: they use the internet, have an email account, and have a cell phone, according to Pew Internet Project.
| | 11/11/2008 6:08:22 PM |
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Email Marketing Statistics & Trends
60% of users use e-mail on a typical day in 2008 | clipped by: fuordigital
In 2002-2008 the use of email on a typical day rose from 52% to 60%, for a growth rate of just 15%. These new figures propel search further out of the pack, well ahead of other popular internet activities, such as checking the news, which 39% of internet users do on a typical day, or checking the weather, which 30% do on a typical day, according to Pew Internet Project.
| | 10/16/2008 5:51:56 PM |
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