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Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions (wikipedia.com).
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Most Recent eCommerce Clips
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FuorDigital_eCommerce Nearly 80% of Adults Purchase Online - Travel #1 Online Transaction Category | clipped by: fuordigital
More than three-quarters (78%) of adult online consumers in the US made some type of purchase over the web in the previous six months, and the top transaction categories are travel, credit-card management and online banking, according to (pdf) a survey from Nielsen Online.
The #1 online transaction category was travel, with 38% of adult online consumers making at least one travel purchase on the web in the previous six months. Credit-card account management and home banking took the #2 and #3 spots, with 36% and 35% of consumers conducting transactions, respectively.
Clothes, shoes, accessories and books were also popular online purchases.
| | 11/15/2008 11:59:29 AM |
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FuorDigital_eCommerce Online Retailers Expect 15% Growth In Holiday Sales | clipped by: fuordigital
Online Retailers Expect 15% Growth In Holiday Sales
The holiday season will be challenging for retailers but more than half (56.1%) of online retailers expect to increase sales at least fifteen percent over last year according to a study conducted by Shopzilla for Shop.org.
This year, the majority (78%) of online retailers plan to offer free shipping with conditions at some point during the holiday season, consistent with last year's levels. Retailers are making up for increased shipping costs by renegotiating deals with shipping providers (40.4%), closely managing their number of employees (33.3%), and cutting back on other promotions (15.8%).
In addition, 21.3 percent of retailers say they will require a higher purchase amount for customers to be eligible for free shipping and 10.6 percent will reduce usage of free shipping with no conditions.
| | 11/5/2008 6:32:15 PM |
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FuorDigital_eCommerce First Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store | clipped by: fuordigital
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group’s third annual “Mindset of the Multi-Channel Shopper Holiday Survey,” sponsored by ATG, Retailer Daily reports.
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.
Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%).
Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year
| | 10/16/2008 5:54:55 PM |
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FuorDigital_eCommerce 62 Million Consumers Begin Holiday Shopping before Black Friday | clipped by: fuordigital
62 Million Consumers Begin Holiday Shopping before Black Friday
Just under 36 percent of holiday shoppers say they begin shopping between Thanksgiving and December 15, and close to 26 percent say they start their shopping between December 16 and 23, MRI’s 2008 Omnibus Recontact Study found.
Approximately 2 percent of holiday shoppers don’t begin their holiday shopping until Christmas Eve or Christmas Day.
(View tables of early holiday shopping intentions and early shopper profiles.)
Almost 62 percent are women, who are 18 percent more likely than holiday shoppers in general to begin shopping before Thanksgiving.
| | 10/4/2008 10:08:09 PM |
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FuorDigital_eCommerce Less Intrusive and New Online Ad Formats Perceived Most Positively by Consumers | clipped by: fuordigital
Less Intrusive and New Online Ad Formats Perceived Most Positively by Consumers
The top five most popular (or least unpopular) Web ad formats are:
- Banners
- Skyscrapers
- Advergames*
- "Ghost" ads*
- Video ads & audio ads

The top five most popular (or least unpopular) Web ad formats are:
- Banners
- Skyscrapers
- Advergames*
- "Ghost" ads*
- Video ads & audio ads
| | 9/24/2008 2:18:15 PM |
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