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Most Recent Digital Media Usage Clips
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Digital Media Usage Trends
Profile of Social Gamers | | Clipped from www.emarketer.comIf you aren’t one of the 24% of US and UK Internet users playing social games at least weekly, you may have seen the traces of those players and their FarmVille or Scrabble exploits in your Facebook newsfeed. PopCap Games, maker of several popular titles, explored the demographics of the group in its [...] | | 2/26/2010 8:13:51 AM |
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Digital Media Usage Trends
50% of Online Shoppers Use Facebook Regularly | | Clipped from www.emarketer.comRetailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.
The overwhelming winner in terms of shopper presence was Facebook, with more than one-half [...] | | 2/17/2010 9:21:22 AM |
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Digital Media Usage Trends
16% of Users Click Away From Video if There is a PreRoll Ad | | Clipped from www.imediaconnection.comThe preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video.The trend is worse for news media; nearly 25 percent of consumers click away from [...] | | 2/5/2010 8:55:31 AM |
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Digital Media Usage Trends
Moms With Children At Home Top Social Media Users | | Clipped from www.mediapost.comAccording to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. SourceUse of Popular Social Media (% of Category) [...] | | 1/28/2010 12:03:40 PM |
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