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Most Recent Digital Media Usage Clips
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Digital Media Usage Trends
84% of Total US Physician Population Connect to Information via Digital | clipped by: fuordigital
The number of physicians who use the internet and other digital technologies to access pharmaceutical, biotech, and medical-device information has jumped 20% since 2004 and accounts for 84% of the total US physician population, according to the ePharma Physician v8.0 study from Manhattan Research.
Physicians are increasingly using emerging technology channels to enhance their professional development and shifting their learning online. When it comes to product and treatment information seeking, physicians on average conduct 41% of their pharmaceutical and medical device research online. This number is expected to reach 50% going forward.
| | 11/15/2008 12:06:39 PM |
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Digital Media Usage Trends
89% of all US Kids Age 6-11 Spend Time Online | clipped by: fuordigital
An overwhelming majority (89%) of all kids age 6-11 in the US spend at least some time doing online activities and - though many of their basic social activities haven’t changed much over the years - they have vastly different communication styles and preferences than older age groups, according to a study from Experian Consumer Research.
The Simmons Kids Fall 2007 Full Years Study found that because today’s kids have grown up in the age of online communication, networking, the internet, cell phones, digital music and digital cable, they have had different childhood experiences compared with other generations. This makes them more likely to react differently than their older counterparts to advertising and marketing initiatives.
The study also found that while kids may not currently spend much money, they are very likely to influence their parents’ purchasing decisions.
| | 11/14/2008 4:50:39 PM |
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Digital Media Usage Trends
Nearly One-Third of Web Users Watch TV While Surfing | clipped by: fuordigital
Nearly One-Third of Web Users Watch TV While Surfing
Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet Convergence Panel.
The Convergence Panel, which electronically measures both television and Internet usage in the same homes, also found the heaviest users of the internet are among the heaviest viewers of television. The top fifth of Internet users spend more than 250 minutes per day watching television, compared with 220 minutes of television viewing for people who do not use the internet at all.
Additional Convergence-Panel findings:
Roughly 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics streaming the most included female teens (82%), male teens (64%), men age 18-34 (57%) and men age 35-54 (55%).
| | 11/10/2008 3:59:31 PM |
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Digital Media Usage Trends
Nielsen Finds TV Viewing and Internet Use are Complimentary | clipped by: fuordigital
TV Viewing And Internet Use Are Complementary, Nielsen Reports
Heaviest TV Viewers Are Also Heaviest Users of Internet;
30% of In-Home Online Activity Takes Place While Simultaneously Watching TV
New York, NY, October 31, 2008: The Nielsen Company’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
Nielsen found that the reverse is true as well – the lowest consumers of television have the lowest usage levels for the Internet.
| | 11/7/2008 6:38:05 PM |
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Digital Media Usage Trends
The Internet is the Travel Booking Channel of Choice for Business | clipped by: fuordigital
Businesses Hit the Web for Travel
US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
“Travelers like the option of booking business trips online because it allows them to manage their itineraries from any location at any time, using their laptop or mobile device,” said Jeffrey Grau, senior analyst at eMarketer.
| | 11/7/2008 2:46:14 PM |
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