Digital Media Statistics
Majority of YouTube Users Dont Post Videos | | Clipped from www.businessinsider.comCHART OF THE DAY: 1 In 5 YouTube Users Uploads A Video Each MonthWhile Google is trying its best to get more professional content on YouTube, the site is still first and foremost about user generated clips.And while the vast majority of people using YouTube don’t post their own clips, a pretty surprising [...] | | 9/2/2010 2:17:52 PM |
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Digital Media Statistics
Amazon Eyes Move Into Subscription TV and Movies | | With consumers’ increase in digital media cable-TV and satellite-TV companies should be worried.Clipped from www.newsfactor.comAmazon.com is reportedly considering a leap into the TV-show and movie subscription market against Apple, Netflix, Google and Hulu. Amazon may offer older content through web browsers and Internet-connected devices. Amazon’s plans follow a report that the cable-TV industry lost 711,000 [...] | | 9/2/2010 11:13:19 AM |
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Digital Media Statistics
Facebook Users Like Discounts | | Clipped from www.marketingcharts.comShowing Support Closely Follows Discounts
As mentioned above, data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) are motivated to like a brand on Facebook by discounts and promotions. Almost the same percentage (39%) is motivated by showing support for the brand.See more at www.marketingcharts.com | | 9/1/2010 3:42:09 PM |
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Digital Media Statistics
72% of College-Bound High School Seniors Found a School’s Homepage by Searching Online | | Clipped from www.mediapost.com Spencer Frasher, industry director for higher education at Google, says this time of year searches on Google reveal increased interest for information related to going back to school. About 72% of college-bound high school seniors found a school’s homepage by searching online, Frasher says. Search terms related to higher education continue [...] | | 9/1/2010 12:55:04 PM |
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Digital Media Statistics
17% of Ad Exchange Inventory Deemed High Risk | | Clipped from www.mediapost.comDuring the second quarter of the year, the highest-risk inventory was served via ad exchanges. That’s according to a report to be released Wednesday by AdSafe Media, a company that markets proof-of-performance and content safety solutions.
A full 16.9% of inventory served by ad exchanges was high risk for advertising, while 6.3% of [...] | | 8/31/2010 12:31:24 PM |
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Digital Media Statistics
Major Obstacles in Using Social Media to Reach Local Market Customers | | Clipped from www.mediapost.comAccording to a new poll of brand marketers by Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully.Major Obstacles in Using Social Media to [...] | | 8/31/2010 12:30:43 PM |
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Digital Media Statistics
Promoted Tweets Peforming Well | | Clipped from techcrunch.comOnline brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and this morning announced that the ad platform has proven to be very effective for the company to date.
The company says it sampled 50 Promoted Tweets over the past two months and measured their [...] | | 8/31/2010 12:29:12 PM |
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Digital Media Statistics
Social Network Ad Spending to Rise 31% This Year | | Clipped from www.emarketer.comeMarketer forecasts that worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase an additional 29%, to nearly $4.3 billion.
The US accounts for just over half of that total. But in 2011, as outlined in my new report, “Worldwide Social Network Ad [...] | | 8/31/2010 12:28:38 PM |
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Digital Media Statistics
Chart: Most Popular Twitter Tools | | Clipped from www.businessinsider.comThe most popular Twitter client going is UberTwitter for BlackBerry, according to a sampling of Twitter’s API done by coder Ed Finkler.Almost 9% of Tweets sent out each day come from UberTwitter. The next most popular is Tweetdeck at 5%. Twitter for BlackBerry comes in at 4%.See more at www.businessinsider.com | | 8/31/2010 12:27:26 PM |
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Digital Media Statistics
Social Media Surge in 50+ Age Groups | | Clipped from www.mediapost.comU.S. adults ages 50 and up who use the Internet are flocking to social networks, according to the results of a survey of 2,252 adults ages 18+ by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project. The survey provides more evidence suggesting social media could become an [...] | | 8/31/2010 12:27:01 PM |
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Digital Media Statistics
Online Retail Spending Up 9% From Last Year | | Clipped from www.mediapost.comThe new comScore report, Q2 2010 U.S. retail e-commerce sales estimates, shows that online retail spending reached $32.9 billion for the quarter, up 9% versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates. [...] | | 8/31/2010 12:26:00 PM |
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Digital Media Statistics
“Young Male” Demographic Key Influencer in Entertainment Decisions | | Clipped from www.mediapost.comMany marketers believe that adult women make all the household purchase decisions, and younger women make or break most movies. From the home to Hollywood, however, you can’t discount the influence of 18-34 guys, according to a new report from entertainment portal/ad network Giant Realm.
Indeed, nearly three in five — 58.5% — [...] | | 8/31/2010 12:25:38 PM |
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Digital Media Statistics
Key Statstics From the “Marketers’ Current and Future Use of Social Media” Study | | Clipped from www.mediapost.comAccording to a study presented at a Pivot Conference (in partnership with Extra Mile Research) entitled “Marketers’ Current and Future Use of Social Media,” 63% of marketers are already investing in social media marketing, and of the 37% that are not currently investing in social media marketing, 62% are planning to invest, including [...] | | 8/31/2010 12:23:54 PM |
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Digital Media Statistics
2/3rds of Marketers Are Challenged to Stay on Top of Social Media | | Clipped from www.emarketer.comLittle wonder that marketers find it difficult to stay on top of the hottest social media trends. A May 2010 survey from staffing firm The Creative Group found that 65% of US marketing executives considered it at least somewhat challenging to keep up.
See more at www.emarketer.com | | 8/31/2010 11:59:49 AM |
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Digital Media Statistics
AP & Google On News Distribution Deal | | Clipped from www.wallstreetjournal.comThe Associated Press and Google Inc. have reached a new distribution agreement, marking a breakthrough in what has become an increasingly contentious issue for news organizations: how Web portals and other sites distribute their material. The agreement will allow Google News to host AP articles for at least two more years, people familiar [...] | | 8/31/2010 8:28:47 AM |
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