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Digital Media Marketing Usage, Trends and Statistics
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Leveraging Web 2.0 technology from Clipmarks the folks at Fuor Digital bring you headlines with links to the latest secondary research regarding email marketing, search engine marketing, online media usage, mobile phone usage and digital media trends. Each Fuor Digital employee is equipped with a browser add-in that allows them to "clip" into this section, a relevant statistic based on the secondary research that they conduct every day while putting together digital media marketing plans and strategies.
This section of the Fuor Digital Website relies on Clipmarks' ability to deliver an RSS feed of our secondary research "clips". If there are technical difficulties with this technology, you can view all of the Fuor Digital clip statistics at our Clipmarks page by clicking this link.
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Most Recent Digital Media Clips
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Digital Media Statistics
Online Males 18-34 Choose Web over TV | clipped by: fuordigital
Young Online Males Choose Web over TV
Nearly three-quarters of US male Internet users ages 18 to 34 surveyed were online for more than 10 hours per week during Q2 2008, according to a study conducted by Hall & Partners for Break Media.
That heavy usage is making young men devoted to the Web. Nearly seven out of 10 respondents said they could not live without the Internet, compared with 31% who said the same of television.
Advertisers targeting young men on the Web have the right idea, judging by the study. Nearly six out of 10 respondents said they recalled online ads after going offline, and 47% had purchased a product or service as a result of an online ad.
Men in college are online slightly less than the general population of men ages 18 to 34. A study of college students published in August 2008 by EDUCAUSE revealed that 35% of male college student Internet users spent 21 or more hours online per week.
| | 10/9/2008 6:24:26 PM |
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