Digital Media Statistics
Profile of Social Gamers | | Clipped from www.emarketer.comIf you aren’t one of the 24% of US and UK Internet users playing social games at least weekly, you may have seen the traces of those players and their FarmVille or Scrabble exploits in your Facebook newsfeed. PopCap Games, maker of several popular titles, explored the demographics of the group in its [...] | | 2/26/2010 8:13:51 AM |
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Digital Media Statistics
50% of Online Shoppers Use Facebook Regularly | | Clipped from www.emarketer.comRetailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.
The overwhelming winner in terms of shopper presence was Facebook, with more than one-half [...] | | 2/17/2010 9:21:22 AM |
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Digital Media Statistics
Facebook, Twitter Grow 100% | | Clipped from www.marketingcharts.comThe Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.
Twitter Gets Younger in 2009
As Twitter’s audience grew in 2009, the site experienced interesting shifts in its demographic composition. All demographic segments achieved substantial gains in visitors, but certain segments grew more rapidly [...] | | 2/12/2010 9:44:10 AM |
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Digital Media Statistics
11% of Online Budgets Social Media | | Clipped from www.marketingsherpa.comSocial media, which would have accounted for a very small increment of the “Other online marketing” slice just a few years ago, is now garnishing 11% of the average online marketing budget. Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.Read more at [...] | | 2/9/2010 12:36:46 PM |
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Digital Media Statistics
Google to Compete with Twitter | | Does Google have a chance?Clipped from www.webpronews.comThe feature is said to allow Gmail users to view a stream of status updates from their contacts. Currently, Gmail users already have the ability to set a status update, but once it is changed, the old one goes away. It’s not an ongoing timeline like Facebook or Twitter. [...] | | 2/9/2010 10:00:40 AM |
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Digital Media Statistics
US Watches 33 Billion Online Videos in Dec. ‘09 | | Clipped from www.marketingcharts.comGoogle Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.Read more at www.marketingcharts.com | | 2/8/2010 12:39:23 PM |
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Digital Media Statistics
16% of Users Click Away From Video if There is a PreRoll Ad | | Clipped from www.imediaconnection.comThe preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video.The trend is worse for news media; nearly 25 percent of consumers click away from [...] | | 2/5/2010 8:55:31 AM |
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Digital Media Statistics
Ad Network Adoption up 25% | | Clipped from www.adotas.comADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months.With 216 media planners, interactive marketing directors and agency [...] | | 2/3/2010 10:52:51 AM |
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Digital Media Statistics
1 in 5 Commercial, Permissioned Emails Fail to Deliver | | Clipped from www.mediapost.comDespite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers’ inboxes, according to new research from email and reputation management firm Return Path.
In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada — representing only a slight improvement over [...] | | 2/3/2010 8:25:12 AM |
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Digital Media Statistics
Moms With Children At Home Top Social Media Users | | Clipped from www.mediapost.comAccording to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. SourceUse of Popular Social Media (% of Category) [...] | | 1/28/2010 12:03:40 PM |
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