Digital Media Statistics
16% of Users Click Away From Video if There is a PreRoll Ad | | Clipped from www.imediaconnection.comThe preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video.The trend is worse for news media; nearly 25 percent of consumers click away from [...] | | 2/5/2010 8:55:31 AM |
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Digital Media Statistics
Ad Network Adoption up 25% | | Clipped from www.adotas.comADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months.With 216 media planners, interactive marketing directors and agency [...] | | 2/3/2010 10:52:51 AM |
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Digital Media Statistics
1 in 5 Commercial, Permissioned Emails Fail to Deliver | | Clipped from www.mediapost.comDespite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers’ inboxes, according to new research from email and reputation management firm Return Path.
In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada — representing only a slight improvement over [...] | | 2/3/2010 8:25:12 AM |
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Digital Media Statistics
Moms With Children At Home Top Social Media Users | | Clipped from www.mediapost.comAccording to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. SourceUse of Popular Social Media (% of Category) [...] | | 1/28/2010 12:03:40 PM |
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Digital Media Statistics
Senior Marketer Top Priorities in 2010 | | Clipped from www.emarketer.comThe “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
Senior marketers reported that social networks and [...] | | 1/27/2010 9:09:58 AM |
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Digital Media Statistics
Web Stats, Top 10 Web Brands | | Doing some quick math (assuming December is similar to all months in terms of usage) that’s about 1,000 domains, 600 sessions and 30,000 web pages per year for the average person.Clipped from www.marketingcharts.comThe average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per [...] | | 1/25/2010 9:32:10 AM |
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Digital Media Statistics
Sponsored Forum Posts Effective at Increasing Click-throughs | | Regardless of effectiveness, do you think sponsored forum posts “hijack” the thread’s integrity? Or is this a legitimate form of online advertising?Clipped from www.marketingcharts.comSponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year [...] | | 1/21/2010 9:59:59 AM |
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Digital Media Statistics
Sherpa Chart: B2B Conversion to Sales Rates | | Clipped from www.marketingsherpa.com
SUMMARY: Marketers face lengthy time spans as they progress from lead generation to conversion, making it difficult to nurture prospects while moving them through the pipeline. This chart highlights the percentages of leads in each stage of the pipeline that are likely to advance to the next stage. [...] | | 1/19/2010 1:21:29 PM |
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Digital Media Statistics
Forrester: 80% of Americans Would Abandon News Websites If They Charged | | def of “paywall” - A feature of a website that only allows access to certain pages or data to paid up subscribersClipped from www.economist.comWill these paywalls, however carefully crafted, persuade people to pay for something they are used to getting free? A barrage of surveys suggests it will be difficult. A poll by Harris Interactive [...] | | 1/13/2010 4:14:34 PM |
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Digital Media Statistics
2010: Digital Music Sales to Surpass Physical | | Models where users can purchase music to be stored on a remote server (to be accessed from anywhere) are predicted to become more and more popular. Do you think this type of system will work?Clipped from www.emarketer.comRead more at www.emarketer.com | | 1/13/2010 8:07:16 AM |
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Digital Media Statistics
CHART: Social Sites Monthly Page Views Per Visitor | | Clipped from www.businessinsider.comThe average Facebook visitor views 661.8 pages on the social network each month, reports Website monitoring service Royal Pingdom (citing Google AdCounter).Visitors to Facebook’s nearest rival, Hi5, only view an average of 351.2 pages per month. MySpace comes in at 261.8 monthly page views per visitor.See more at www.businessinsider.com | | 1/12/2010 3:11:23 PM |
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Digital Media Statistics
eMarketer: Young Americans Still Fueling Facebook | | eMarketer is a great resource for online marketing information. Click the link and check out their site.Clipped from www.emarketer.comAs Facebook reached 350 million users worldwide, its largest single source of growth was still the US.
Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number [...] | | 1/12/2010 8:08:43 AM |
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Digital Media Statistics
20% US Households With Mobile Phones Only | | Clipped from www.marketingcharts.comMore than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey (NHIS) by the US [...] | | 1/11/2010 10:42:09 AM |
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Digital Media Statistics
YouTube Still Has Lion’s Share of Online Video Views | | Clipped from www.businessinsider.comYouTube is still smashing the rest of the Web video industry, at least when it comes to how many videos people watch every month.The latest data from comScore says YouTube served 12 billion video views during November, up 137% year over year. Unique visitors to the site are strong as well, up 32%.Even [...] | | 1/8/2010 12:51:13 PM |
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