Published: January 28th, 2010
By: Diane Staffan and Abigail DiFazio

The most impactful element, in conjunction with media, to consider when developing a digital campaign is creative execution. The technology advancements in rich media, video, and dynamic creative have enabled quality brand interactions that at one time could only exist on a brand's website to now occur in the consumer's active online environment. This research brief focuses on a few of the creative tactics that will be heavily considered by marketers in 2010.

 View the full Fuor Digital Research Brief on The Creative Impact on Performance

Published: November 18th, 2009
By: Stef Ybarra, Abigail DiFazio, and Alfredo Pantoja

Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how businesses are implementing social media campaigns to enhance client relationships, increase revenue, and enhance brand recognition.

 View the full Fuor Digital Research Brief on The Impact of Social Media

Published: September 30th, 2009
By: Brad Hawk and Josh Dreller

Thanks to more and more Americans adopting video-enabled smart phones and internet-savvy behaviors, there has been an explosion of video content over the past few months. Online video is expected to continue this growth pattern and further expand its reach in the upcoming years. This research brief examines current online video demographics and user behaviors.

 View the full Fuor Digital Research Brief on The State of Online Video

Published: August 18th, 2009
By: Jamie Goecking and Jessica Roy

With all the buzz and hype surrounding the most exciting form of digital marketing today, it's easy to get caught up in the minor details. This month's research brief provides an essential overview of social media and a glimpse of trends to come from this ever-evolving form of media.

 View the full Fuor Digital Research Brief on Marketing within Social Media

Published: July 7th, 2009
By: Diane Staffan

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to consumers. With 49 million mobile web users, your website and online advertising can reach your consumer base anywhere, anytime, even when they’re in your store or in one of your competitors’. This month’s research brief will help you understand habits and trends of mobile users, and offers a few brief suggestions on how best to reach them.

 View the full Fuor Digital Research Brief on The Mobile Marketing Landscape

Published: May 18th, 2009
By: Diane Staffan

Increasing the effectiveness of your creative messaging can increase online media campaign performance significantly, so this month's research brief provides some insights into creative messaging best practices for online display advertising, email marketing, mobile phone marketing and rich media.

 View the full Fuor Digital Research Brief on Online Creative Messaging Best Practices

Published: March 11th, 2009
By: Brad Hawk

This research brief examines the exploding growth in all categories of video gaming. The gaming audience is no longer exclusive to the 12 -24 male, which opens new possibilities for advertisers who want to reach captive consumers. Gaming advertisements are increasing in popularity and receiving positive feedback from their viewers...(read more)

 View the full Fuor Digital Research Brief on Video Gaming Audience

Published: December 16th, 2008
By: Josh Dreller

Measurement is the lifeblood of the online marketing industry. To gain ground on its traditional counterparts, early evangelists touted the medium’s advanced capabilities in tracking and ROI transparency. For the first time, advertisers knew actually how many people saw their ads and were able to track many Key Performance Indicators (KPIs) to help provide insight into how effective were their media choices....(read more)

 View the full Fuor Digital Research Brief on Conversion Attribution

Published: September 9th, 2008
By: Kelly Miller

Mobile phone marketing in the US has lagged behind other countries due to mobile infrastructure, consumer adoption of advanced mobile usage, and device limitations. While 2008 was deemed the year of Mobile marketing, it is more like the year mobile marketing begins its ascent in the US. This mobile phone marketing research brief outlines some key trends and statistics as they relate to this booming opportunity for advertisers.

 View the full Fuor Digital Research Brief on Mobile Phone Marketing

Published: May 29th, 2008
By: Diane Staffan

In this research brief we explore how digital media plays into the research of finance and investing. The brief provides key statistics around search engine marketing, online display advertising, demographics of online investment researchers and the use of mobile marketing for finance.

 View the full Fuor Digital Research Brief on Digital Media as a Key Resource for Finance and Investing