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Digital Media Research Briefs
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We update this section regularly with digital media marketing insights that examine trends in digital media by aggregating all industry research of a given topic into one concise document for your use.
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Mobile Phone Marketing Research Brief
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Published: September 9th, 2008
By: Kelly Miller
Mobile phone marketing in the US has lagged behind other countries due to mobile infrastructure, consumer adoption of advanced mobile usage, and device limitations. While 2008 was deemed the year of Mobile marketing, it is more like the year mobile marketing begins its ascent in the US. This mobile phone marketing research brief outlines some key trends and statistics as they relate to this booming opportunity for advertisers.
 View the full Fuor Digital Research Brief on Mobile Phone Marketing
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Digital Media Remains a Key Resource for Finance and Investing
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Reaching Higher Education Prospects Through Digital Media
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The Evolved Media Budget Allocation
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Published: April 22nd, 2008
By: Kelly Miller
A Traditional Media Allocation discussion no longer exists. Since 2005, trends have shifted to recognize the importance of digital media and ever-growing the part it plays into the overall vehicle mix.
A light at the end of the tunnel for “old media” continues to be digital. Radio’s non-spot revenue, of which online is a growing part, is driving the medium out of the negative column. Magazines, likewise, keep loving up to the Web—while it’s agreed they have yet to tap its real potential. And even as newspaper circ remains in free fall, Web sites from The New York Times ,Wall Street Journal and other dailies continue to surge.— Adweek September 2007
View the full Fuor Digital Research Brief on the Evolved Media Allocation
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Searching Health Topics Online
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Published: March 18, 2008
By: Stef Ybarra & Kim Bohling
Online healthcare research, as studied by the Pew Internet and American Life Project is as popular on any given day as paying bills online, reading blogs or using the Internet to find addresses. In addition, 48% of respondents stated that their online healthcare research was undertaken on behalf of someone else.
This research brief outlines the latest trends in digital media usage for researching healthcare online.
Download the Digital Media Brief on Searching Health Topics Online
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Older Americans and Internet Usage
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Published: March 15th, 2007
By: Matt Klein
"In 2005, there will be an estimated 50.4 million people ages 50 to 64 in the U.S., and another 36.7 million people 65 and older, according to projections from the US Census Bureau. By 2025, people 65 and older will make up 18.2 percent of the U.S. population, according to projections from the US Census Bureau, up from 12.4 percent this year. In raw numbers, that means that in 2025 there will be an estimated 63.5 million seniors in the US, 73 percent more than today." - eMarketer, May 2005
This research brief outlines the latest trends in digital media consumption by older Americans.
Download the Digital Media Brief on Older American's Internet Usage
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