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With the growth of social media and user-generated content online comes the need for companies to monitor and track their reputation. This new free flow of information not only allows users to share their beliefs about a brand, but  also allows companies to tap into that information, extracting valuable insight into their reputation with the public. Another important technique to utilize is the monitoring of the competition's reputation.
There are numerous free tools available online to assist a company in extracting information about their reputation from user-generated content on the web. Some of the more popular tools availble include Yahoo News, Google News, Technorati, Digg, and del.icio.us. Many tools will allow the user (or company) to upload their name (or company name) into the tool which then "scrapes" web content and notifies the user of any changes being made.
One's online reputation is similar to the conventional concept of reputation, but in cyberspace. In cyberspace, reputations can be easily made due to the high transfer of information. But they can also be easily broken, due to the lingering, semi-permanent nature of the world wide web, especially the general existence of sockpuppets (easily created pseudonyms). An online reputation is often achieved while in a pseudonymous state. A digital reputation can be useful in situations where credibility must be established, but exposure of one's real life identity is undesirable or possibly hazardous. This is common in Online Forum (wikipedia.com).
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Most Recent Buzz Monitoring Clips
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| Instant-Messagers Really Are About Six Degrees from Kevin Bacon | clipped by: fuordigital
Instant-Messagers Really Are About Six Degrees from Kevin Bacon
By Peter Whoriskey
Washington Post Staff Writer
Saturday, August 2, 2008; A01
With records of 30 billion electronic conversations among 180 million people from around the world, researchers have concluded that any two people on average are distanced by just 6.6 degrees of separation, meaning that they could be linked by a string of seven or fewer acquaintances.
The database covered all of the Microsoft Messenger instant-messaging network in June 2006, or roughly half the world's instant-messaging traffic at that time, researchers said.
For the purposes of their experiment, two people were considered to be acquaintances if they had sent one another a text message. The researchers looked at the minimum chain lengths it would take to connect 180 billion different pairs of users in the database. They found that the average length was 6.6 steps and that 78 percent of the pairs could be connected in seven hops or less.
| | 8/15/2008 6:40:56 PM |
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| Brand Awareness, Word-of-Mouth, and Customer Loyalty the Biggest Benefits of Social Networking Sites | clipped by: fuordigital
The greatest value of online communities is they increase word-of-mouth (35%), increase brand awareness (28%), bring new ideas into the organization faster (24%) and increase customer loyalty (24%), according to a survey of organizations using online communities.
The greatest obstacles to making a community work are not related to technology or funding, the study found; rather, getting people involved in the community (51%), finding enough time to manage the community (45%), and attracting people to the community (34%) were cited most:
| | 7/28/2008 3:59:20 PM |
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| Online Searchers of Product Information Tend to be Largest WOM Influencers | clipped by: fuordigital
Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07).
Almost half (47%) give advice on a regular basis to others about products and services they’ve purchased, compared with 29.4% of all adults:
“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, president of BIGresearch. “Because they are likely to tell a friend about their experience, they become a building block for viral marketing efforts.”
| | 6/30/2008 5:18:25 PM |
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| J.D. Power Buys Umbria, Buzz Monitoring Firm | clipped by: fuordigital
J.D. Power Buys Umbria, Buzz Monitoring Firm
Umbria of Boulder, CO, offers a platform for tracking consumer sentiment on blogs, message boards, public social networks like MySpace, and other conversation-based media. It employs 40 staffers, approximately 20 of whom are focused on technology development. The rest help analyze and distill data spewed forth by its system into actionable themes and insights for clients. These are organized according to demographic profile.
Umbria says its revenue quadrupled from 2006 to 2007 as the firm completed more than 70 projects for 50 companies in multiple verticals. Some of those categories, including consumer packaged goods and media & entertainment, are new to J.D. Power. Umbria's price point for individual projects starts at $25,000 to $30,000, and goes up from there depending on a client's needs, Eden-Harris said.
"Consumer-generated Web commentary is becoming a prominent part of our social fabric," the statement added.
| | 6/12/2008 5:45:56 PM |
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