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Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating theB2B Marketing Business to Business Marketing Defined sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.

-Wikipedia, September 2008
  
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B2B Marketers Ready to Spend Online
clipped by: fuordigital
Clip Source: www.emarketer.com

B2B Marketers Ready to Spend Online

B2B marketers in the US plan to increase spending on Internet marketing more than traditional marketing, marketing hires or overall marketing through July 2009, according to a study by Duke University's Fuqua School of Business commissioned by the American Marketing Association.

B2B services marketers surveyed said they would bump up their Internet marketing spending by nearly 18%, compared with less than 6% for traditional marketing. B2B product marketers planned to be even more conservative, increasing Internet marketing by less than 13% and traditional marketing by less than 2%.

Areas of Marketing Spending Growth in the Next 12 Months According to B2B Marketers, July 2008 (% change)

“They are also simply following customers," Ms. Krol said. "Their customers are researching and evaluating products and services online, particularly in the early phases of the purchasing cycle, so it makes sense to be where they are congregating.”

US B2B Advertising Spending, by Media, 2006 & 2007 (millions and % change)

9/29/2008 5:23:49 PM
Fuor Digital B2B Marketing Links
Less Intrusive and New Online Ad Formats Perceived Most Positively by Consumers
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Less Intrusive and New Online Ad Formats Perceived Most
Positively by Consumers
The top five most popular (or least unpopular) Web ad formats are:
  1. Banners
  2. Skyscrapers
  3. Advergames*
  4. "Ghost" ads*
  5. Video ads & audio ads



The top five most popular (or least unpopular) Web ad formats are:
  1. Banners
  2. Skyscrapers
  3. Advergames*
  4. "Ghost" ads*
  5. Video ads & audio ads

9/24/2008 2:18:15 PM
Fuor Digital B2B Marketing Links
B2B Marketers Not Completing the Sale According to Marketing Sherpa Landing Page Handbook
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Clip Source: blog.marketo.com

Shocking Statistics About Landing Page Usage

  • 44% of clicks for B2B companies are directed to the home page, not a special landing page.
  • Of B2B companies that use landing pages, 62% have six or fewer total landing pages.
  • Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.

    • Here are some shocking statistics about the sorry state of landing page usage, courtesy of the new MarketingSherpa Landing Page Handbook (second edition):


    9/9/2008 8:41:02 PM
    Fuor Digital B2B Marketing Links
    B2B Marketing Budget Distribution
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    B2B Marketing Budget Distribution

    How are business to business organizations distributing their marketing budgets?

    •    Trade magazines 23%
    •    Trade Shows 18%
    •    Direct Mail 10%
    •    Promotion/Market Support 9%
    •    Dealer/Distributor Materials 5%
    •    General magazine advertising 6%
    •    Internet/electronic media 9%
    •    Directories 5%
    •    Telemarketing/Telecommunications 3%
    •    Publicity/Public Relations 7%
    •    Market Research 4%
    •    Other 1%

    Total 100%

    (Source: Cahners Advertising Research Reports)


    9/9/2008 8:14:20 PM
      
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