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Most Recent Ad Spending Clips
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Fuor Digital Clipmarks - Ad Spending
Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital | clipped by: fuordigital
Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon.
Roughly the same percentage (63%) of the 175 CMOs and marketing execs surveyed report that their spending on interactive/digital marketing has risen, while 59% report a decrease in traditional marketing spend.
The study also finds that though CMOs are facing tough challenges in the current economic climate, 94% of those surveyed agreed with the statement, “A tough economic period is precisely the time when marketing plays a key role.”
| | 10/6/2008 6:35:52 PM |
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Fuor Digital Clipmarks - Ad Spending
B2B Marketers Ready to Spend Online | clipped by: fuordigital
B2B Marketers Ready to Spend Online
B2B services marketers surveyed said they would bump up their Internet marketing spending by nearly 18%, compared with less than 6% for traditional marketing. B2B product marketers planned to be even more conservative, increasing Internet marketing by less than 13% and traditional marketing by less than 2%.
“They are also simply following customers," Ms. Krol said. "Their customers are researching and evaluating products and services online, particularly in the early phases of the purchasing cycle, so it makes sense to be where they are congregating.”
| | 9/29/2008 5:23:49 PM |
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Fuor Digital Clipmarks - Ad Spending
US Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose | clipped by: fuordigital
Advertising spending in the first half of 2008 declined slightly (-1.4%) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus.
Advertising on Cable TV underwent the largest growth, with an increase of 8.1% over the first half of 2007, while Spot Radio fared worst among the 19 media categories analyzed by Nielsen, declining 10.1%.
Spending for the 10 largest advertising categories reached just over $20 billion in the first half of this year, 0.02% less than the same period last year. Most of the top 10 product categories showed increased spending, with the exception of Automotive (-8.01%), Pharmaceutical (-4.76%), Motion Picture (-4.64%), and Auto Dealerships (-0.62%).
| | 9/24/2008 7:10:30 PM |
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Fuor Digital Clipmarks - Ad Spending
Spot TV Outlook Spotty, Online Upbeat | clipped by: fuordigital
Spot TV Outlook Spotty, Online Upbeat
With spot television revenues projected to slide next year, local TV stations are looking to their Websites to make up the difference.
Total spot TV revenues are expected to decline between 2% and 5% in 2009 compared with this year’s revenues, according to the Television Bureau of Advertising (TVB), a nonprofit trade organization for local television broadcasters, in its annual forecast.
It does not help that there will be no Olympics or election spending to help offset an already tough environment.
Local spot TV next year will fare better than national, which is predicted to be down by 7% to 10%.
Part of the reason for such healthy gains online is the sorry state of revenues offline.
"It’s going to be a miserable year for broadcast TV, which will allow them to redirect resources to the Internet," said Gordon Borrell, CEO of Borrell.
| | 9/24/2008 6:57:59 PM |
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Fuor Digital Clipmarks - Ad Spending
Less Intrusive and New Online Ad Formats Perceived Most Positively by Consumers | clipped by: fuordigital
Less Intrusive and New Online Ad Formats Perceived Most
Positively by Consumers
The top five most popular (or least unpopular) Web ad formats are:
- Banners
- Skyscrapers
- Advergames*
- "Ghost" ads*
- Video ads & audio ads
The top five most popular (or least unpopular) Web ad formats are:
- Banners
- Skyscrapers
- Advergames*
- "Ghost" ads*
- Video ads & audio ads
| | 9/24/2008 2:18:15 PM |
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