| REACHING PEOPLE ON THE GO
With the flooding of Blackberries, iPhones, G1s and other smartphones into the hands of consumers around the world over the past few years, the need for and effectiveness of mobile marketing has increased exponentially. 13.7 million iPhones were sold last year alone. Many people now use their mobile devices to reach your website or be exposed to online ads anywhere in the world, including in your store, or down the block. At Fuor Digital, we work hard to make sure any digital media plan that we develop includes an appropriate mobile component, and to make sure that our customers understand the need for and strategies behind mobile marketing. This month, we wanted to share some great articles and other resources with you about mobile marketing and how it can be used effectively. To find out what Fuor Digital specifically is doing with mobile, please download our research brief and contact Katy Katz today.
WILL MOBILE MAKE THE CUT?
Are you considering mobile marketing in your Media Mix ? Weigh in on this month's survey from Kelly, Scott & Madison
RELATED CLIPS FROM BITBRIEFS.COM
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Mobile Phone Marketing category: | 
Mastering Excel for SEM
In recent installments of "In the Trenches", Josh Dreller, Fuor Digital’s Director of Media Technology and Analytics, has written an insightful three part series about how to excel at using Excel for your SEM applications. The articles have specific suggestions for making the most out of excel, as well as brief directions for how to implement them. A must-read for anyone learning how to track keywords.
Hear us Speak at SES:
"The Paid Search Super Tool"
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