| OPTIMIZING ONLINE CREATIVE
Being responsible for the measurement and performance of our digital media marketing campaigns, we are often asked about how we can achieve further gains. Outside of our own media optimization techniques and understanding the path-to-conversion, creative messaging is often a key area for finding improvements. Be it a banner ad, search engine marketing copy, email marketing subject lines, or landing pages, our team works diligently with our partners to ensure that best practices are being considered and implemented. In a recent example, our Interaction Design team modified a campaign landing page which resulted in an increase of 1,400% in request for information conversions. For our second edition of the Mastering the Digital Media Mix email newsletter, we offer a few resources to help you improve your return on digital media investment. If you'd like to find out more, contact Katy Katz today.
IS BRANDING STILL APPROPRIATE?
Given the state of the economy, is there still a place for branding? Weigh in and view the results of this month's survey from Kelly, Scott & Madison
RELATED CLIPS FROM BITBRIEFS
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Creative/Copy Best Practices category: | 
Beyond the Keyword
Learn how to maximize your keyword optimization efforts by adding targeting factors to your optimization formula. The latest "In the Trenches" article by Fuor Digital's Director of Media Technology and Analytics, Josh Dreller, digs deep into SearchRev's bid management tool and its ability to add multi-variable consideration to your keyword optimization techniques.
Hear us Speak at SES:
"The Paid Search Super Tool"
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