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 | Research Brief: The Impact of Social Media Marketing
Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how businesses are implementing social media campaigns to enhance client relationships, increase revenue, and enhance brand recognition. | | |  | The State of Digital Display 2 by Kathryn Koegel
This white paper is data-packed with insights from the leading research companies about what is actually happening in the online display sector. Compete, comScore, DynamicLogic, The IAB, InsightExpress, Microsoft Advertising and The Nielsen Company have all contributed to this bigger picture of trends in spend, measurement and usage plus an update on ad networks and exchanges. | | |  | A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon
Douglas Wood of Reed Smith provides the ultimate source for legal issues with social media. This white paper addresses important topics ranging from advertising and marketing, employee practices, privacy and security, to commercial litigation. | | |  | 4 Ways Budgets Get Off Track + Tips for Fixing Pacing
November 6th, 2009: Pacing is perhaps the most important task in a search engine marketing campaign. Fuor Digital's Director of Media Technology and Analytics, Josh Dreller, explains the four most common reasons a budget gets off pace and offers tips and solutions for staying on the right track. |
Click Here for an Archive of Thought Leadership Materials |
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